2022 &2023 FIDI Global Business Confidence Barometer report
Onto steady and stable waters
Looking at the overall graph since 2019, it looks like this is an industry that went from despair in 2020, to unbridled optimism in 2022, to slowly settle now at a more neutral stance in 2023. Let’s hope that the big waves will now gradually calm down, bringing the movers and DSPs into calmer waters, in 2024 and beyond.
